LexCorp.io Site Launched to Promote ‘Batman v. Superman’

Batman v Superman: Dawn of the Planet of the Secret Final Crisis of Justice comes to theaters next year, and the hype train has completely rolled out of the station and is roaring down the tracks. The newest part of Warner Bros promotions for the film is a viral marketing site for the film under the guise of a LexCorp website.

The LexCorp website lets users sign up for updates from the fictitious company and its “Lex/OS.” One assumes that signing up for said updates means you’re really signing up to get promotional stuff for the movie, but only time will tell whether you’ll get straight PR or something a little more ARG-y.

Either way, it’s nice to see the studio doing something interactive as a part of the promotions.

Batman v. Superman: Dawn of Justice comes to theaters March 25, 2016.

Trae Dorn

Trae Dorn has been staffing conventions for over twenty years, and is a co-founder of Wisconsin’s longest running Anime convention No Brand Con. Trae also writes and draws the webcomics UnCONventional and The Chronicles of Crosarth, which leads many to ask when the hell they have time to actually do anything anymore. Trae says they have the time because they “do it all quite poorly.”