Batman v Superman: Dawn of the Planet of the Secret Final Crisis of Justice comes to theaters next year, and the hype train has completely rolled out of the station and is roaring down the tracks. The newest part of Warner Bros promotions for the film is a viral marketing site for the film under the guise of a LexCorp website.
The LexCorp website lets users sign up for updates from the fictitious company and its “Lex/OS.” One assumes that signing up for said updates means you’re really signing up to get promotional stuff for the movie, but only time will tell whether you’ll get straight PR or something a little more ARG-y.
Either way, it’s nice to see the studio doing something interactive as a part of the promotions.
Batman v. Superman: Dawn of Justice comes to theaters March 25, 2016.