DC Entertainment Reveals New Logo, Ditches Terrible 2012 Design

Back in 2012, DC Entertainment (née DC Comics) revealed a new logo… which was just plain terrible. Thankfully, it appears that someone at DC came to their senses, as earlier today they replaced the awful “page turn” logo with something new.

Well, something new that looks kind of old.

The new logo brings DC back to its roots, with a few minor tweaks. While the version that it took inspiration from isn’t my favorite version (that’d be the 1976 iteration), it at least feels like the DC brand that we all grew up with.


The logo is meant to coincide with their “Rebirth” event, and will be seen in print next week with “DC Universe: Rebirth Special #1.” They’re also immediately making the change on all their websites and apps.

And I, for one, think it’s a damned good change.

Trae Dorn

Trae Dorn has been staffing conventions for over twenty years, and is a co-founder of Wisconsin’s longest running Anime convention No Brand Con. Trae also wrote and drew the now completed webcomic UnCONventional, and produces the podcasts BS-Free Witchcraft, On This Day With Trae, Stormwood & Associates, and The Nerd & Tie Podcast. This leads many to ask when the hell they have time to actually do anything anymore. Trae says they have the time because they “do it all quite poorly.”

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