Convention mega chain Wizard World has had some widely reported financial issues over the last few years, and it looks like things haven’t gotten any better for the company. Even having scaled back operations to fewer conventions and securing outside funding from Bristol Investment Fund, the company still managed to lose over $1.28 million in the first quarter of 2017.
Revenue per Wizard World show is down $99,096 from 2016, and with an ever more crowded con market, I can’t really see that getting better soon. This isn’t even to mention the “Con Box” subscription service, which appears to have fallen apart completely.
Honestly, as more and more pop culture events spring up across the country, and celebrity guarantees rise, the costs are making the continued existence of a chain like Wizard World untenable. Where finding big name celebrities at a regional con used to be novelty, it’s becoming less and less of one as time goes by. Without that draw (and a pretty hefty entrance fee), it’s hard to see a bright future for the company in its current state.