San Diego Comic Con is probably one of the biggest platforms media companies use to preview and announce new projects directly to fans. It’s often the first place new trailers and exclusive clips get shown to a packed hall. And I mean, sure – those clips often get subsequently leaked onto the internet afterwards, but who can really be surprised at that in this day and age? It’s pretty hard to get mad about fans being enthusiastic about something.
Well, Fox apparently can. The studio seems to have decided to skip it this year for apparently that very reason.
Honestly, I don’t really care if a studio skips SDCC. Marvel skipped it last year, and no one was worse for wear. But honestly, I just don’t really buy their reasoning. I mean, honestly I wasn’t really excited for Fox’s Deadpool until I saw the leaked footage from Comic Con last year — and it turned out to be my favorite superhero film that Fox has ever produced. If this is really Fox’s reasoning, it just doesn’t really make sense from a business perspective.
What really may be going on though is that, frankly, SDCC is getting more and more expensive for Studios to present at every year. That rising price tag I suspect has more to do with this decision than any fear of leaks.
But hey, it’s just a theory.
Via The Wrap